New Marketing Strategy for Balticon 60, 5/7/2026…

I’ll be attending BaltiCon 60 this month in Baltimore, Maryland, and I’ve devised a marketing strategy. 

Of course, I’ll abide by Jim Butcher’s advice, which he gave me a few months ago during one of my writers’ group meetings, which involves conversing with others without talking about my potential authorship or my books. But I have another approach as well. 

As you can see, I had t-shirts printed, advertising The Ectoverse—thanks, VistaPrint—as well as business cards. I will wear the t-shirt throughout the entirety of the con (don’t worry, I purchased three of them), and I will hand out my business cards at the appropriate moments. For example, when someone at the con asks me about the t-shirt. These items will open the door for me to sell myself as an author and promote The Ectoverse.  

Wish me luck, everyone. Let’s see if this pans out.